The most important type of marketing your company today is search engine marketing. Search engine marketing (SEM) is the overall term definition in which google, bing and yahoo become the central platform in which marketing is present. The specific factor can be minimized specifically search engine optimization (SEO) in order to capture organic user traffic to a web presence or website. In order to obtain traffic the target website must be ranked high for a search query or keyword phrase.
The Search Engine Optimization Process
Onsite SEO simply refers to all the elements on a website that contribute to helping a website rank higher in a search engine. Search engines examine source code by running it though an algorithm to provide a score. The score or metric is then calculated with offsite SEO.
Offsite SEO refers to all the neighbors a website connect with via backlink / hyperlink. Typically the more authoritative the neighboring websites are the better the score or metric.
Professional business / corporate websites generally hire an SEO specialist or SEO firm to help in the the above processes to hep achieve these goals.